Strategy, content, custom technology, and campaign execution. Using AI tools to move fast and build things, all grounded in 25 years of commercial experience helping organisations grow.
Custom technology is cheaper and faster to build. This changes how you can go to market.
But faster tools don't fix a weak proposition. They don't tell you which companies to approach, what to say to them, or why they should care. They don't replace the judgement that comes from years of doing this work across 50+ businesses.
I bring technical capability and commercial experience to drive awareness and sales.
Most projects involve a combination of the below services. Planning surfaces what you need. Content and technology bring it to life. The execution gets you the leads you're after!
I work with your leadership team to nail the most authentic and engaging articulation of what you do. Sales narrative, targeting framework, competitive positioning.
End-to-end content that implements your proposition across every channel. Written to be specific to the person reading it, not templated for scale.
Custom apps and tools built to solve specific problems. I work with a technical director and AI coding tools to design and ship working software fast.
Inbound and outbound programmes that reach the right people with the right message. Including cross-sell and upsell across your existing client base.
AI content is now so sophisticated and easy to create at scale it's hard to know fact from fiction or real from artificial. For organisations to transact authentically you need to put your real self forward.
Client engagements, custom technology builds, and the AI capability behind it all.
View my experienceYou're a purpose-led organisation. You either need to put an effective sales and marketing programme in place, or the one you have is underperforming and needs a fresh pair of eyes. You value simplicity over complexity and you want to see results, not slide decks.
I cut out the noise and get to the work. No months of discovery. No elaborate scoping exercises. I work with your leadership team intensively and deliver something you can act on quickly.
Most businesses have more tools than they need. I look at what you already have, slim down the stack, and advise on better adoption before recommending anything new. Then I design and build what's actually missing.
I use AI tools to build detailed insights on both the business and the person you're targeting. The content and stories you tell are specific to who's reading them. That's what earns attention.
All my work cuts out the noise. I'm about getting the work done and the results in. If something doesn't directly contribute to your commercial outcome, I don't build it.
Whether you're interested in working together or just want to explore whether there's a fit, the best starting point is a straightforward conversation. No sales deck. No demo. Just an honest discussion about what you're trying to achieve.
Tell me about your business and what you're trying to achieve. I read everything and respond within one working day.